Thread + Seed

The Mission
Turn Thread + Seed into everyone's favorite local San Diego shop, both online and in-store. Write content that doesn't just sell but makes people fall in love with the brand. And sprinkle in some brand strategy magic to make sure every piece of the puzzle fits perfectly.

The Idea
Mix heart and strategy. Whether it was social posts, emails, or in-store signage, the goal was simple: connect with the audience, boost engagement, and make shopping an experience to come back.

What I Did

• Brand Strategy: Refine the brand’s voice and messaging to ensure consistency and align every piece of content.

• Social Media Sparkle: Wrote scroll-stopping captions and fun narratives for reels, helping reel engagement shoot up 78% and story interactions climb 28% in just one month.

• Email Glow-Up: Launched email campaigns with A/B testing, boosting open rates by 25%.

• Behind-the-Scenes Whiz: Edited, scheduled, and optimized content to make sure everything ran smoothly.

The Glow-Up
From inboxes to Instagram feeds, Thread + Seed’s content got a major boost. With a personal touch and sharper brand strategy, the shop connected with its audience in new and unforgettable ways. The brand is thriving and just opened its third store in San Diego.

IN SHORT: Thread + Seed went from “cute shop” to “you gotta check it out”.

Website & In-Store

Emails

Social