Thread + Seed

The Mission
Turn Thread + Seed into everyone's favorite feel-good shop, both online and in-store. Write content that doesn't just sell but makes people fall in love with the brand - from the first scroll to the final checkout. Oh, and sprinkle in some brand strategy magic to make sure every piece of the puzzle fits perfectly.

The Idea
Mix heart, strategy, and a whole lot of charm. Whether it was whipping up snappy social captions, swoon-worthy emails, or eye-catching in-store signage, the goal was simple: connect with the audience, boost engagement, and make shopping at Thread + Seed an experience they'd come back for again and again.

What I Did

• Brand Strategy: Helped refine the brand’s voice and messaging to ensure consistency across platforms and align every piece of content with Thread + Seed’s unique vibe.

• Social Media Sparkle: Wrote scroll-stopping captions and fun narratives for reels, helping reel engagement shoot up 78% and story interactions climb 28% in just one month.

• Email Glow-Up: Launched email campaigns with A/B testing magic, boosting open rates by 25% and keeping inboxes looking fresh.

• Behind-the-Scenes Whiz: Juggled editing, scheduling, and optimizing content to make sure everything ran smoother than a Sunday morning latte.

The Glow-Up
From inboxes to Instagram feeds, Thread + Seed’s content got a major boost. With a playful, personal touch and a sharper brand strategy, the shop connected with its audience in ways that weren’t just meaningful—they were unforgettable. The brand is thriving and is about to open its third brick and mortar in San Diego.

IN SHORT: Thread + Seed went from “cute shop” to “can’t-stop-talking-about-it” status.