LG Electronics

The Mission
Showcase LG ThinQ AI’s brilliance at IFA Berlin and beyond. Whether on the bustling exhibition floor or on YouTube, the goal was the same: make AI feel personal, innovative, and downright exciting.

The Idea
Collaborate, script, and edit like a pro to create a seamless narrative that introduces LG’s ThinQ AI in a way that’s both accessible and awe-inspiring. Turn cutting-edge tech into can’t-look-away storytelling. Every word and idea was crafted to leave audiences saying, “Wow, that’s the future I want.”

What I Did

• Worked closely with LG’s team to capture the brand’s voice and vision while delivering fresh, audience-first ideas.

• Polished and perfected every line to ensure maximum impact for both live audiences and digital viewers.

• Create a story that made even the most complex tech feel relatable.

The Glow-Up
At IFA Berlin, LG ThinQ AI stole the spotlight, drawing crowds and turning heads. Online, the YouTube adaptations hit 2.8 million views - proof that the story didn’t just reach people, it resonated.

IN SHORT: a script so smooth it made AI feel human.